AI Marketing in 2025: Your Guide to Generative AI
From Google’s top executives to marketing leaders and researchers, everyone hints that Generative AI will be the most defining marketing trend in 2025. While…
Insights
Notes from inside marketing work.
Writing on marketing performance, systems, buyer journeys, AI workflows and the decisions that help teams turn activity into commercial progress.
5 Performance Marketing Lessons I Learned in 2021
The pandemic has radically transformed how we interact with people, make choices, consume media, and do business. This transformation in consumer behavior has forced…
WhatsApp Privacy Policy Update: Don’t Fall for Misinformation
The storm around WhatsApp Privacy Policy Update is new, but the story started last year. In January 2020, the Wall Street Journal reported Facebook…
E-commerce in the Time of COVID-19 — 5 Marketing Lessons
Going by the observation and data, we can rightly call 2020 the year of e-commerce. The COVID-19 pandemic has accelerated the expansion and growth…
10 Most Important Skills to Learn in 2020
According to LinkedIn data, there are at least 50,000 professional or work skills worldwide. While everyone has certain skills by birth or education, you…