Going by the observation and data, we can rightly call 2020 the year of e-commerce. The COVID-19 pandemic has accelerated the expansion and growth of the industry with new products, models, and entrants. High demand for easy and safe access to a variety of products has enabled online sellers to continue operations even during restrictions. […]
According to LinkedIn data, there are at least 50,000 professional or work skills worldwide. While everyone has certain skills by birth or education, you want to learn something new every month/year, in order to stay ahead and relevant. But there comes a challenge. Out of those 50,000 skills that you could potentially learn, which are […]
Performance marketing is all about the performance of your campaigns, assets, and strategies. If you are bringing in a decent return on marketing investment, the employer or client will be happy with you. However, going by the latest statistics, majority of the companies and clients aren’t satisfied with the results of performance marketing campaigns. Majority […]
Some terminologies like ‘Content Audit’ sound a bit intimidating to some folks and they get it as the process that involves an enormous amount of time, endless spreadsheets, and dozens of unpaid interns. In addition, the word “audit” is so tied up with other unpleasant life experiences and may not inspire you for action. But […]
Content marketing is never an easy job and requires a considerable amount of patience and persistence. If we go by the recent reports, a large number of content marketers are disappointed by the results of their content campaigns. According to CMI (Content Marketing Institute), only 30 percent of B2B marketers believe their organization is effectively […]
The marketing world is changing at an unprecedented pace, proving “survival of the fittest” as the ultimate reality of the modern world. If we take a look at the factors contributing to this change, we come across a number of technological advancements and trends that have made people, processes and companies smarter than ever before.
Over the last decade, companies and marketers have been moving towards marketing automation – outsourcing the repetitive tasks to bots and machines. In the early stages, marketing automation was linked to the email or direct marketing only. However, with the passage of time, the scope of machine learning or AI-powered automation has widened.
“New Year” is always a new start, which often comes with a fresh resolve to find a “better” version of ourselves. Some of us aim to eat healthier and spend less time on smartphones, while others aim to invest more time with loved ones — we all aspire to improve ourselves.
If you are not earning the desired results from your digital marketing campaign, you are not alone. Even the most experienced professionals go through this phase where their campaigns do not yield the desired results. Accordingly to Econsultancy, roughly 22 percent of the businesses are happy with conversion rate on their campaigns.