Embedded B2B marketing leadership
Turn active marketing into commercial progress.
I work alongside B2B tech founders and their teams to identify what is constraining growth, lead the marketing changes that matter and make the work more focused, measurable and repeatable.
Selected companies Tahir has worked with
The buying situation
More marketing activity is not the goal.
Better means marketing is helping the business win: attracting the right demand, improving conversion, supporting sales and giving leadership clearer evidence about where growth is being won or lost.
A business priority leads the work
The quarter starts with the commercial outcome that matters, not a list of disconnected deliverables.
The constraint determines the change
Positioning, acquisition, conversion, operations and sales handoffs are examined before effort is committed.
Leadership stays close to implementation
I work with the people doing the work so strategy becomes operational and the team can carry it forward.
90-day Marketing Performance Engagement
Start with the business priority. Work back to the marketing constraint.
The engagement gives one commercially important priority a focused quarter of embedded leadership, implementation and evidence.
Where the constraint may sit
Broad diagnosis. Narrow implementation.
I examine the connected parts of marketing, then agree one priority with you. These are diagnostic territories, not a menu of services.
Positioning
Acquisition
Conversion
Marketing operations
Sales handoffs
The diagnosis determines the focus, baseline and measure for the quarter.
Experience inside the work
Senior judgment built across markets, teams and growth stages.
More than 15 years across B2B technology, digital health and growth-stage companies, covering strategy, positioning, acquisition, marketing operations and commercial execution.