Founder, PilotOS
Hi, I’m Tahir — I help founders stop being the GTM, and start running one.
I’ve spent 15 years as the GTM lead inside B2B tech companies from $1M to $10M+. Now I write about what it takes to make pipeline predictable: Focus, Rhythm, Truth, and Motions.
About Me
I’ve spent 15 years as the GTM lead inside B2B tech companies (from $1M to $10M+) across North America, MENA, and South Asia.
I’ve been the person in the room when pipeline missed, when the marketing hire didn’t work out, when the agency delivered activity but not revenue. I’ve seen the dashboards nobody trusted, then rebuilt them into something the team actually used. I’ve inherited scattered tactics and turned them into systems that compounded.
The pattern I kept seeing was the same: founders stuck in every deal, teams busy but pipeline unpredictable, tools bought but never adopted, channels running but nothing connecting.
Most GTM advice says do more; more leads, more content, more tools. I think that’s backwards. The problem isn’t effort. It’s the absence of an operating system.
That’s what I write about here: the systems that make GTM predictable. Focus, Rhythm, Truth, and Motions; the four pillars I’ve installed in every company I’ve worked with, and now install for founders through PilotOS.
Based in Islamabad. Working globally.
15+
Years in B2B GTM
50+
GTM Engagements
$1 – $10M
Founders I write for
What I Write About
01
Traps
Why pipeline swings, forecasts fail, and nothing sticks even after you’ve hired marketers, bought tools, and engaged agencies.
02
Systems
Focus, Rhythm, Truth, and Motions: the GTM operating system that makes pipeline predictable instead of founder-dependent.
03
Lessons
What I have learned building revenue marketing systems from the inside: The patterns, the mistakes, and what actually works.
A growth system is a deliberate, data-driven framework for achieving sustained marketing momentum, while scattered marketing campaigns rely on isolated efforts that create temporary spikes but little lasting value. The difference between these two approaches often determines whether a brand grows predictably or merely survives from one campaign to the next. The Problem with Scattered
Imagine you’re racing against time to launch the next campaign because your biggest client wants a new product out in two weeks — or your investors are eager to see traction yesterday. Your Slack/Teams channels are on fire with questions about ad spend, design approvals, and endless “Where are we with this?” updates. Meanwhile, your
It started with a trip. In the spring of 2023, a startup founder & CEO boarded a flight to Silicon Valley. At that time, AI for startups felt more like a buzzword than a business necessity. For his fast-growing startup, it seemed smarter to stick to proven strategies, keep costs lean, and avoid distractions. “Let
Get in Touch
If you’re a B2B tech founder thinking about GTM systems, the best starting point is a GTM Clarity Call through PilotOS. For everything else (writing, speaking, partnerships), email me.