Tahir Akbar
5 Performance Marketing Lessons I Learned in 2021
The pandemic has radically transformed how we interact with people, make choices, consume media, and do business. This transformation in consumer behavior has forced marketing and sales teams to update their game to influence behavior. If you look around, irrespective of industry or company, marketing teams are consistently on a hunt for creative ways to
WhatsApp Privacy Policy Update: Don’t Fall for Misinformation
The storm around WhatsApp Privacy Policy Update is new, but the story started last year. In January 2020, the Wall Street Journal reported Facebook scrapping the plan to serve ads on WhatsApp. This step was a retreat from the earlier announcement to push ads in WhatsApp status updates sometime in 2020. We don’t know what
E-commerce in the Time of COVID-19 — 5 Marketing Lessons
Going by the observation and data, we can rightly call 2020 the year of e-commerce. The COVID-19 pandemic has accelerated the expansion and growth of the industry with new products, models, and entrants. High demand for easy and safe access to a variety of products has enabled online sellers to continue operations even during restrictions.
10 Most Important Skills to Learn in 2020
According to LinkedIn data, there are at least 50,000 professional or work skills worldwide. While everyone has certain skills by birth or education, you want to learn something new every month/year, in order to stay ahead and relevant. But there comes a challenge. Out of those 50,000 skills that you could potentially learn, which are
Boost Your Performance Marketing with These 3 Ideas
Performance marketing is all about the performance of your campaigns, assets, and strategies. If you are bringing in a decent return on marketing investment, the employer, or client will be happy with you. However, going by the latest statistics, the majority of the companies and clients aren’t satisfied with the results of performance marketing campaigns.
