My Story
I’ve spent 15 years as the GTM lead inside B2B tech companies (from $1M to $10M+) across North America, MENA, and South Asia.
I’ve been the person in the room when pipeline missed, when the marketing hire didn’t work out, when the agency delivered activity but not revenue. I’ve built the dashboards nobody trusted, then rebuilt them into something the team actually used. I’ve inherited scattered tactics and turned them into systems that compounded.
The pattern I kept seeing was the same: founders stuck in every deal, teams busy but pipeline unpredictable, tools bought but never adopted, channels running but nothing connecting.
How I got here
I didn’t start with a framework. I started with problems.
Early in my career, I was the marketing guy who had to figure it out — no playbook, no team, just a number to hit. I learned by building: campaigns that worked, campaigns that flopped, teams that scaled, hires that didn’t stick.
Over time, I noticed the same breakdowns everywhere. Companies didn’t fail because of bad tactics. They failed because there was no system underneath — no clear focus, no operating rhythm, no single source of truth, no repeatable motions.
The companies that won weren’t doing more. They were doing less, but with a system that compounded.
That observation became PilotOS: Focus, Rhythm, Truth, and Motions — the four pillars I now install for B2B tech founders who want pipeline to be predictable, not founder-dependent.
What I believe
Most GTM advice tells you to do more; more channels, more content, more tools. I think that’s backwards.
The problem isn’t effort. It’s the absence of an operating system. You don’t need more tactics. You need Focus, Rhythm, Truth, and Motions.
That’s what I write about here. And what I install through PilotOS.
Where to go next
→ Read my thinking: Blog
→ Work with me: PilotOS
→ Say hello: hello@tahirakbar.com